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About Nature's Alternatives

Welcome to the new look and feel of Nature's Alternatives. We sincerely hope you find your shopping experience here to be satisfying. We have many new features to help make shopping easier and faster for you. You will still find the great information that we have always provided and much more.

Some of the features still remain such as Log-in Accounts to keep track of all you do here such as Order History, Wishlists, Newsletters, Comparing Products, Checking Order Status, Re-Ordering, and RSS Feeds so you can be notified about price changes and new products. Be sure to create your account today!

We will periodically offer only to account holders special pricing on items and Coupons. Be Heard! by participating in Community Polling. We want your help in making changes around here that you like.

Create Product Tags so you can customize your shopping experience. Popular Search Terms will also help point you toward the hottest items available.

Shipping Fees can always be estimated in the shopping cart before you buy. You can always view the items you have added to your Shopping Cart. Just mouse over the cart icon in the top-right corner of the page. Featured Products and New Arrivals appear right on the Home Page. Looking for wholesale pricing? We offer wholesale discount accounts alowing your prices to automatically appear on the site.

Privacy Policy

Your right to privacy is very important. The information we collect is used to improve the services we offer, to improve our website's content, and, with your permission, to contact you with updates to our web site or other marketing information. However, Nature's Alternatives will not share any information obtained on this site with any other company or sell information obtained on this site to any company or marketing group external to Nature's Alternatives. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. We believe this information should only be used to help us provide you with better service. That's why we have put a policy in place to protect your personal information. Below is a summary of this policy.

Personal Information

When you visit our e-commerce service ("Site") we collect a variety of personal information depending on who you are and how you entered the Site. We may collect browser type and IP address for all visitors to the Site through HTTP header information. In addition, we collect the following information.


We collect information when you visit a store and during the purchase process. This information includes your name, address, e-mail address, credit card information, and shopper preferences. Shopper preferences consist of the URL indicating where you came from when you entered the Site, information regarding the products you purchased and which pages you viewed once you entered the Site. The shopper preferences are then aggregated and used by us to help us to improve our Site and to perform demographic analysis for our marketing programs. No information gathered during this process is offered or sold to any third party.

Additional Information

There are occasions where we may ask for additional information. We do this to be able to better understand your needs, provide you with services that we believe may be valuable to you or report testimonials. Prior to collecting additional information, we will explain the purpose for which the information will be used. In addition, we may keep information regarding your communications with us such as e-mails and feedback. Again, none of the information gathered during this process is offered or sold to any third party.


We will take appropriate steps to protect your privacy. Whenever you provide sensitive information (for example, a credit card number), we will take reasonable steps to protect it. We will also take reasonable security measures to protect your personal information in storage. Credit card numbers are used only for payment processing and are not used for marketing purposes.

Except as stated in this Privacy Statement, we will not provide ANY of your personal information to other companies or individuals without your permission. However, we may release personal information in response only to lawful court orders from government authorities.


Our Site may provide links to third party sites. When you leave this site to visit a third-party site, the only information transferred to the third party is the fact that you came from Nature's Alternatives (the referal address). This practice allows the third party to monitor its own web site traffic, but does not provide them with any information about you. Nature's Alternatives is not responsible or liable for the independent privacy policies of third-party sites. Since we do not control those web sites, you are encouraged to consult the privacy policies at those sites to determine how your information may be used.


We welcome comments and questions on this privacy statement. Due to the rapidly evolving technologies on the Internet, we may occasionally update this privacy statement. All revisions will be posted to this site. For questions regarding this statement please e-mail us contact us by mail at:
Nature's Alternatives
15508 West Bell Road
Suite 101-438
Surprise, Arizona 85374-2432
United States of America

To all of you, from all of us at Nature's Alternatives - We Wish You To Be Happy & Healthy!