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|Numi Organic Tea
We named our company Numi after the Middle Eastern dried lime teasan that we drank as children in Iraq. Traditionally harvested and dried in the hot desert sun, this rare dried lime is steeped in hot water and has been enjoyed as a tea for centuries (Numi in Arabic means citrus). Numi has a distinct, tart citrus flavor and is an oasis of health.
After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 ft² apartment in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.
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