Customers Who Viewed This Item Also Viewed
Beauty Without Cruelty Conditioner Daily Benefits 16oz.Item #: CU0115$13.95
Beauty Without Cruelty Conditioner Moisture Plus 16oz.Item #: CU0117$13.95
Product Description - Beauty Without Cruelty Shampoo Daily Benefits 16oz.
BWC Daily Benefits Shampoo is a gentle, plant-based formula that thoroughly cleans your hair while restoring its natural balance, body, and shine. Special botanicals with select vitamins and natural plant proteins, help fortify and nourish each hair strand. Pure premium aroma-therapeutic essential oils strengthen and protect your hair and improve its look, feel, and texture. Your hair will be naturally clean, healthy, and beautiful. Ideal for daily use.
Suggested Use: Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Daily Benefits Conditioner.
Ingredients: Purified water, sodium c14-16 olefin sulfonate, cocoamidopropyl betaine, panthenol, hydrolysed soy protein, niacin, Aloe barbadensis (aloe) leaf juice*, soy protein, Betula alba (birch) leaf extract, Betula alba (birch) sap extract, Melilotus officinalis (clover) blossom extract, Tussilago farfara (coltsfoot) extract, Equisetum arvense (horsetail) extract, Urtica dioica (nettle) extract, Achillea millefolium (yarrow) extract, Rosmarinus officinalis (rosemary) extract, Salvia officinalis (sage) extract, inositol, yeast extract, citric acid, phospholipids, sodium benzoate, potassium sobate, ethyl hexyl glycerin, Cympobogon flexuosus (lemongrass) oil*, Citrus aurantium (sweet orange) oil*, Lavandula hybrida (lavandin) oil*. 10% Organic Content. *organic ingredients.
|Manufacturer||Beauty Without Cruelty|
|Product Type||Hair Care|
|Country of Manufacture||United States|
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine's death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry's leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
Beauty Without Cruelty
Legal Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Nature's Alternatives assumes no liability for inaccuracies or misstatements about products.